The show moved to ABC's One Saturday Morning for three more seasons. Jinkins made several creative changes during this time. Nickelodeon opted against renewing the show for a fifth season, so in 1996, Disney green-lit the fifth season after acquiring Jumbo Pictures. The original run consisted of 52 episodes over four seasons that were broadcast from 1991 to 1994. The series premiered on August 11, 1991, on the cable network Nickelodeon, as the channel's first Nicktoon alongside other original animated series Rugrats (which premiered directly after Doug) and The Ren & Stimpy Show (which premiered after Rugrats). The show's unusual soundtrack consists largely of scat singing and mouth noises. Jinkins was insistent that the series would have a purpose and instructed writers to annotate each script with a moral.
Following this, the series underwent further development, in which Jinkins meticulously detailed every aspect of the show's setting. He first pitched Doug as a children's book to uninterested publishers before Nickelodeon purchased the show. Doug, a mostly autobiographical creation, was largely inspired by Jinkins's childhood growing up in Virginia, with most characters in the series being based on real individuals. Jinkins developed Doug from drawings in his sketchbook that he created over the course of the 1980s. Many episodes center on Doug's attempts to impress his classmate and crush, Patti Mayonnaise. The series addresses numerous topics, including trying to fit in, platonic and romantic relationships, self-esteem, bullying, and rumors. Doug narrates each story in his journal, and the show incorporates many imagination sequences. The show focuses on the early adolescent life of its title character, Douglas "Doug" Funnie, who experiences common predicaments while attending school in his new hometown of Bluffington. Doug is an American animated television series and sitcom created by Jim Jinkins and produced by Jumbo Pictures.
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